„Why not now?“ – PP LIVE in Tarragona for SEAT

Following the successful implementation of the "SEAT Dealer Event" in Berlin in July 2018, PP LIVE also managed the "Central Launch Training" for the new SEAT SUV "Tarraco" in Tarragona, Spain. A total of 4,700 Sales-/ After-Sales- and Fleet Managers from all over the world could experience the innovations of the new SUV not only in theory but also first-hand as part of a driving experience by the motto "Why not now?".

Within four weeks, a total of 240 participants were prepared in 20 consecutive waves for the launch of the new Tarraco at the PortAventura training center. The driving dynamics part of the two-day qualification measure led to the test track located at the Finca Mas Boronat.

Prior to the training event, PP LIVE implemented a specially developed communication platform, from which participants from all 30 countries were able to register in advance and obtain valuable information.

On site, PP LIVE had a 20-person event team which was responsible for hospitality, guest and hotel management as well as location management in the convention center and at three other event locations.

An international crew of 80 hostesses / hosts and translators was available daily for the care of the participants. PP coordinated a shuttle service with 12 buses and numerous cars for the trips between Barcelona Airport and Tarragona as well as between the numerous event locations.