In addition to their campaign " Health can be so delicious ", which is set up in social media channels and print magazines, Philips is launching a retail promotion for their main focus oft he campaign, the "Airfryer". PP LIVE's sales experts support the electronics group with their promotional POS action for the innovative hot-air fryer.
The German-wide consultation and sales campaign, which also presents the cooking blender from Philips, aims at the announcement of the new products and the triggering of impulse purchases.
For this, PP Live colaborated with Philips to develop an appropiate plan of action. In addition to the POS concept, this also includes aspects relevant to the implementation, such as the selection of markets, specializing in logistics, and the qualification of the specialist staff. Until summer 2017, specialist consultants will be showcasing the modern Philips kitchen appliances in Saturn and Media Markt houses as well as selected specialist retailers.
A merchandising team from PP LIVE has already ensured visibility at the point of sale in the run-up to the campaign.