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Sage – provider of business, Cloud-based software solutions for small and medium-sized companies - once again commissioned PP LIVE this year with designing and organizing the Sage Summit Tour. This year, the conference took place in shelter 52 at the Hamburg free port grounds and seamlessly followed the success of the previous year.
The three-day digital conference focused on decision-makers in medium-sized companies. With the inspiring central theme "Get digital. Grow faster.", around 1,400 customers, partners, interested parties and developer partners participated in the conference from April 17-19. They met for an interdisciplinary discussion on the main topic "Potential and opportunities of digitalization as a driver of growth for medium-sized companies.
While the first two conference days were aimed at Sage business partners, customers and interested parties, the third day was devoted exclusively to the Developer Partners with a workshop format titled "Hands-on Sessions". The concept of the convention was just as exciting as the slogan. PP LIVE created a new interactive convention/event format with a mix of know-how transfer, discussion, lectures and partner presentations. In various workshops and breakout sessions the participants could experience new technologies, meet experts, get to know strategies and networks.
Key notes, including swimming world champion and Olympic medalist Michael Gross and a high-ranking panel of experts, hosted by communication consultant Daniela Bublitz, provided impulses about the opportunities that digitalization has to offer.
The flexible room-in-room concept created by PP LIVE on the 6,000 square meter large space brought the Sage partners' get together and plenum, award ceremony and information islands together under one roof. The room concept also made it possible to create theme areas to engage in dialog with experts and participants in small groups. The open and spacious catering areas were a vital component of the convention and provided the finishing touch.
As a visual highlight, PP LIVE staged a laser-show that was several minutes long accompanied by music and pyro fireworks. It provided a spectacular conclusion to the first convention day during dinner. A laser show also provided a surprising opening to the second conference day. As a wake-up act, the staging was part of greeting the new participant groups and getting them emotionally on board.