"Round-Table" Event series for Peugeot

At the start of the year, PP LIVE implemented a nationwide series of events aimed at the attunement of sales and service partners for the new financial year. The event series, which was developed in close collaboration with Peugeot Germany, was entitled "Round Table".

The Round Table Events were strongly influenced by the internal realignment of the automotive company. A total of around 450 dealer employees from their respective regions met with leading company representatives. The four-week event series started from Munich and led through eight retail locations.

The content of the one-day events not only included information and motivation, but also networking and integrative program parts. The program was rounded off with the introduction of the new Peugeot 5008. In time for the sales start, the participants had the opportunity to get an impression of all of the SUV's feautures.

In addition to planning and organizing the events, PP LIVE was also responsible for guest management, the organization of the shuttle service and the supporting program.