PP Live Supports the Hartmann Group
The Hartmann Group presented itself as a premium partner at Deutscher Pflegetag 2016 in Berlin. For the supplier of medical and hygiene products, PP implemented a 72 sqm trade fair booth based on the new corporate design. The Serviceplan agency was responsible for the design of the booth concept.
The key component was the polygonal shapes of the booth elements, which were inspired by the cells of the human body, impressively reflecting the new corporate design.
The interactive component of the trade fair concept was a survey tool installed at six terminals for Deutscher Pflegetag, which in a simple and charming way sparked a conversation between visitors and Hartmann employees.
In addition to implementing the concept and providing on-site support, the Frankfurt event agency was responsible for managing and organizing the entire trade fair appearance, including technology and catering.