The federal state of Hesse once again took part in the International Tourism Fair with a joint stand. On behalf of the HA Hessen Agency, the Agency PP LIVE was, for the first time, responsible for the realisation of the state’s trade fair stand.
The fair offers trade visitors the latest travel trends as well as cultural highlights and a journey of discovery through the unique diversity of the many destinations of the federal state.
At the world’s biggest trade fair for the tourism industry, the state of Hesse as well as the cities of Frankfurt Rhine-Main and Wiesbaden and numerous regional and state organisations, presented themselves to visitors on the stand area of 800 square metres.
The stand concept which was defined by a clear and reduced design and swung elements which repeatedly revealed new spaces, guided visitors through the trade fair presentation. Partners and co-exhibitors presented themselves as traditional as well as modern destinations with a future focus. Info points and touch screens also provided information and entertainment involving the touristic offers and destinations whilst animation and interaction created an emotional access to Hesse’s tourism offers and enabled further dialogue with the trade visitors.
The centre of the stand was formed by a spacious get together area which invited guests to stay and relax and created a pleasant communicative atmosphere. In addition, the stand was brought together visually with a ceiling banderol which went around the stand and featured images of Hesse’s destinations. Large themed graphics also drew visitor attention to the various regions.