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In 2017, PP-Live implemented three trade fair presentations for the PAUL HARTMNN AG. The company from the field of medical and healthcare products presented itself both at the Federal Congress of Surgery in Nuremberg as well as at the German Pflegetag in Berlin. Another station was the German Wundkongress and the Bremen Congress of Care.
Beyond the mere development of stand concepts, some of the tasks also included operational development and on-site support. The agency Serviceplan Health & Life was responsible for the overall creative design of the trade fair presentations.
PAUL HARTMANN AG placed particular emphasis on a high-quality stand concept, which can be implemented for all national trade fairs and congresses - modular, flexible and scalable for different stand sizes and exhibition conditions. The stand sizes ranged from 30 to 80 square meters.
In the individual trade fair appearances, adapted stand and design elements as well as large graphics were used to transport the core themes of each individual company division. The trade fair appearances invited the visitors to inform themselves about the various products and to educate them. Communication tools such as iPad stands served to survey visitors and deepen the information offer. Not only did they ensure a lengthy stay, but they facilitated an uncomplicated discussion between the stand visitors and Hartmann employees.