"The future belongs to us all" - this was the central theme of the meeting of general managers and sales directors of Peugeot business partners at a one-day event in Erlwein Capitol in Dresden. The focus was on strategic orientation and goals for 2019, as well as product innovations.
The unveiling of the new Peugeot 508 and the Peugeot Rifter was one of the event’s highlights. For the participants it was an opportunity to become familiar with the new vehicle models just in time for the sales launch.
The "Market-Place" designed by PP LIVE is an opportunity to go in-depth on the topics addressed in the plenum, engage in an exchange with contact partners from the PSA bank as well as the information about outfitting elements for salesrooms and the Eurorepar parts range. In addition, participants can get information about current marketing and sales topics as well as system solutions. Event partner TOTAL took care of the culinary side of things at lunch time.
PP also put together a varied fringe program for the partners of the general managers and sales directors who were also invited.
An emotional brand experience in the evening brought the participants and their companions to the lake at Erlwein Capitol. Together with the PSA Bank, Peugeot Germany had invited everyone to the "Night of the Lions". The conclusion to the event was a spectacular staging of the Peugeot 508 on the lake with a laser, pyro and water show.
In addition to the planning and execution of the dealer convention, PP LIVE also developed the creative concept for the show element and the set-up design. The location and guest management, organization of shuttle services and the fringe program was also in the hands of the Frankfurt agency for live communication.