In mid-November, PEUGEOT Germany organized a nationwide dealership roadshow. For the implementation of the event series, the French automotive company again relied on the know-how of the live communication experts of PP LIVE.

For the event series with conferences in the regions North, Middle and South, the Frankfurt agency for live communication developed an interactive conference format together with PEUGEOT Germany.

The meetings were addressed to around 250 dealers of the company. In plenary the participants were tuned to the goals for 2019 with exciting lectures. Motivating program points and networking among the dealers were also part of the dealer meeting.

PP LIVE was responsible for the organization and implementation of the entire event series. The tasks of the agency included set design at the venues, location and guest management as well as the program.