The Frankfurt event experts had a real highlight right at the beginning of the year. The lifestyle make-up brand Maybelline New York is celebrating its 100th anniversary in 2015. L’Oréal Germany has assigned PP LIVE with the creation and realisation of an umbrella concept for all measures as part of the Mercedes Benz Fashion Week 2015.
Maybelline New York opened the Fashion Week which was held from 19th to 22nd of January in Berlin, with its first own make-up runway.
In cooperation with Wolf Production and McCann, PP was also in charge of the development and realisation of the Maybelline Face Show which featured a brand orientated, closely choreographed multimedia presentation with top models and make-up artist Boris Entrup on the catwalk of Mercedes Benz Fashion Week.
PP was also responsible for the complete brand presence of Maybelline New York at the MBFW 2015. The Maybelline brand was attractively presented with live make-up spaces, a so-called Nail Walk, an exhibition of the highlight products and monitors with touch screens directly in the entrance area of the Fashion Week marquee.
With the Maybelline Make-Up-School, PP LIVE also developed an eye-catching promotion. The stylishly designed event module with make-up and styling spaces, lounge and its own sales and cash desk system, will tour Germany from May onwards. The Make-Up School celebrated its premiere already in January as a side event at the Mercedes Benz Fashion Week. Here visitors were able to experience the world of Maybelline and enjoy having their make-up done in the latest looks by the experts.