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PP Live offered its services to four car brands during the international IAA Commercial Vehicles exhibition: Peugeot, Jaguar and Land Rover, and Bugatti.
For Peugeot, PP Live developed measures to activate the target group at and beyond the exhibition center, as well as side events for motivating retailers and promoting loyalty. With 40 hosts, the subsidiary of the PP Service agency in Frankfurt made up the entire trade fair staff. The PP Live project team also organized an exclusive VIP shuttle for Bugatti.