Bernd Nagel, founder and managing partner of PP LIVE GmbH, has retired from day-to-day business after 34 years and handed over the baton to his successor Thorsten Radtke. As the agency's main shareholder, he will of course continue to support the successor generation with his strategic and conceptual know-how. Thorsten Radtke, who has determined the destiny of the agency since 2015 alongside Bernd Nagel, will in future manage the operative business together with his long-standing colleagues and members of the management Christoph Symeonidis and Patrick Birkenfeld.
The change at the top of the agency is accompanied by a restructuring of the responsibilities for the well-rehearsed trio. While Radtke is responsible for finance, human resources and the sales unit, Symeonidis is responsible for new business and creation. Marketing and communication will in future be in the hands of Patrick Birkenfeld, who also heads the Cologne office. In addition, Christoph Symeonidis and Patrick Birkenfeld share the entire spectrum of tasks related to live and digital events.
"The generational change was already initiated several years ago. Since then, we have had the duty and responsibility to take care of it. The biggest challenge at present is to get through the Corona crisis as unscathed as possible. Together with our employees, we have reacted proactively, flexibly and creatively to this and adapted to the changed situation," explains Thorsten Radtke.
Against this background, PP LIVE was one of the first to set up its own 40 square meter streaming studio in the Cologne office. This enables the agency to offer its existing customers, as well as potential new customers, easy access to digital interaction. Radtke continues: "What always distinguished us was the close, personal and trusting relationship with our customers. Especially now, in times of the Corona crisis, the trust we have built up over the years and decades has paid off. They followed our suggestions for alternative ways of conveying their communication content via virtual and other digital formats with conviction and confidence.
In over 34 years, PP LIVE has established itself on the market as a reliable partner in live communication and has continued to develop. PP LIVE customers can continue to feel well looked after in the future. "Cooperation with our customers will continue to be characterized by seriousness, trust and continuity, coupled with a creative and progressive approach," concludes Thorsten Radtke.