Just the right conditions for the primary target group – families with children – to get to know Nintendo’s Wii games and consoles: summer vacations, an attention-grabbing event truck visible from afar, the beaches of the North and Baltic seas, and all of the games on board. While kids were discovering the Wii games virtually, their parents had the opportunity to experience the virtual games on the beach – of course, with an opportunity to win something then and there.
A clever idea that also increases the incentive to buy directly, relying on the “whining factor” of the delightful children!
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