Something worth trying in the store: attracting consumers to the promotion stand with an eye-catching promotion module featuring a Volvic case stand, presentation of barbecue parties as the main prize, and incentive to take part in the consumer promotion. And, of course, the pleasant effect provided by a sip of the lightly sparkling Volvic Leichtperlig. Tasty experience: greater brand awareness and, of course, a boost in sales through sampling contacts.
Brand activation through the introduction of consumers to the new product, Volvic Leichtperlig, at its best.