Appealing to all the senses – this was the main idea behind an exclusive evening event for Swiss watch brand Audemars Piguet to present its current collection. In homage to the Swiss home of the watch manufacturer, a family-owned business since 1875, the Vallée de Joux was brought to the Frankfurt branch of Rüschenbeck. The jeweler’s provided a perfect setting for people to experience the new collection and the origin of the brand with every sense. PP LIVE was responsible for the conception and realization of this VIP event, ensuring a fitting presentation of the brand.
Le Brassus, the hometown of Audemars Piguet in the canton of Vaud, was the inspiration for the entire brand presentation. A handpicked selection of guests was treated to a varied program that worked on various sensory levels. To create a holistic brand presence, the jewelry store was completely transformed inside and out in record time. Guests entered the world of Audemars Piguet through a 25-meter-long entrance tunnel decorated with leaves and trees. Designs covering entire walls and pillars covered with moss and large pictures transported guests into the natural landscape of Le Brassus.
To complete this multisensory experience, there was a sophisticated fragrance concept, while the exclusive watch collection was presented by attractive models and those present could enjoy high-quality finger food. Another highlight was the acoustic performance by a beatboxer, which featured a ticking watch movement together with sounds from nature and the forest.