In addition to the sense of achievement that comes from great success in the sale of new cars, belonging to a region’s top ten sales partners requires additional incentive – namely, acceptance into the PEUGEOT VIP CLUB, communicated with its own logotype with logo via Internet, dealer newsletter, and select social media channels. Equally exclusive VIP incentive trips and events with “money can’t buy” character offer even more motivation to become a member in the “elite” club of the ten best new-car salespeople in a region.