If you want to exploit the casual atmosphere and the festival feeling of 230,000 motorsport fans at MotoGP for your own purposes, you need to be successful in focusing this enthusiasm on your brand or product. Suzuki took PP Live’s suggestion to use a uniquely designed container module to introduce the new high-performance motor oil. Visitors were drawn by attractions such as a T-shirt cannon, a thrilling DJ performance, and an autograph session with motorsport celebrities, making it possible to regularly present the new motor oil “in front of a full house” in an eye-catching way.
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