Good reasons need to be found for the success of the annual Senior Management Conference: in concrete terms, defining the common theme that documents the process of developing a whole new, extremely complex IT platform for Deutsche Bank. Explained through a visual protocol (graphic recording) as a reminder of the various thinking processes and procedures, supported through interactive workshops, an award ceremony, and an exceptional performance given by the management. All of it presented at just the right moment, establishing optimism about the future and a positive atmosphere.