After the successful Dealer Event 2018 in Berlin, SEAT asked themselves "Why not now?" and under this motto commissioned PP LIVE with the Central Launch Training for their new SUV "Tarraco" in Tarragona. This enabled 4,700 sales-, after-sales and fleet managers from all over the world to experience the new, innovative SUV not in theory, but also directly and up close. A great success powered by the 20-person event team from PP LIVE, whose tasks in Spain included not only hospitality, guest and hotel management, but also location management in the Convention Center and at three other event locations.
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