Strengthen the awareness of the brand among trading partners and consumers

Sales Ambassador

The Sales Ambassador as a 360 degree manager at the touchpoint


As a representative of the brand manufacturer, the Sales Ambassador at the Touchpoint acts as the primary contact for the retail partner as well as for the potential customer. The Sales Ambassador's tasks always focus on brand awareness and the creation of a positive basis of trust. He thus ensures a long-term relationship between trading partners and consumers and the brand and the product.

The focus of the Sales Ambassador is on assortment planning, the implementation of innovative POS measures and the training of the retail partner's sales staff. Its functions also include shelf maintenance and the placement of target group-oriented promotional materials and thus the implementation of a perfect visual and organized presentation of the brand at the touchpoint. For the preparation and management of activities at the Touchpoint, we provide our Sales Ambassador with various digital tools from our Sales Performance Matrix.

The PP LIVE planning tool ensures optimized route planning. Route optimization saves time and allows more visits to the market. In addition, you can plan your own visit intervals.

Using the touchpoint tracking tool, our Sales Ambassador records all promotion and market-relevant data such as product availability and inventory tracking, including image documentation and order entry for goods distribution.

We provide an ad hoc evaluation of the POS measure with the help of our evaluation & analysis tool:

  • Sales tracking via Excel & Power Bi
  • Automatic pop-up if a turnover is not achieved, including explanation
  • Automatic reminder via e-mail if a sales threshold, stock size, etc. is not reached
  • Evaluation of individually created reporting queries
  • Display tracking at POS level
  • Including visits per day, sales per day, visual merchandising/instore excellence activities

We advise you with passion. PP for over 34 years.


Thorsten Radtke
Your Contact
+49 69 480008-0
t.radtke@pp-live.com