Showcasing an Entire State

Land Hessen - Trade fair ITB

Hesse on Display

The lengthy core message for presenting the state of Hesse at ITB Berlin was: “With its wealth of tourist attractions, the destinations of German state Hesse offer a unique diversity well worth exploring.” For PP LIVE, an exceptional incentive to implement an image-shaping shared booth at the most important tourism trade fair show, showcasing the state of Hesse along with the metropolitan region Frankfurt Rhine-Main and Wiesbaden with their various destinations as a state that is rich in tradition, yet modern and future-oriented.

The clear design concept, which opened up new rooms and simplified navigation, served to promote this spirit of exploring at the trade fair. As did the arrangement of all the key areas of focus, which were recognizable at first glance, and the spatial integration of the destinations into multifunctional topic sections using modular spaces.

We advise you with passion. PP for over 33 years.

Patrick Birkenfeld
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