For the brand’s 100th anniversary, Maybelline Makeup Express embarked on a 100-day road show to share the most attractive beauty tips featured in the Maybelline Makeup School commercials, which were primarily developed for the Internet.
With actual use of the products for the target group and the help of Maybelline professionals. Highlight: a makeover provided by hair and makeup artist Boris Entrup. Users were able to apply for appointments online and through social media channels, reinforced with a selfie promotion and blogger events. An “attractive” topic.