Seeking Proximity to Customers

Roadshow - Maybelline Make-Up Express

cities across Germany



Beauty Takes to the Road

For the brand’s 100th anniversary, Maybelline Makeup Express embarked on a 100-day road show to share the most attractive beauty tips featured in the Maybelline Makeup School commercials, which were primarily developed for the Internet.

With actual use of the products for the target group and the help of Maybelline professionals. Highlight: a makeover provided by hair and makeup artist Boris Entrup. Users were able to apply for appointments online and through social media channels, reinforced with a selfie promotion and blogger events. An “attractive” topic.

Wir beraten Sie mit Leidenschaft. PP seit über 32 Jahren.

Patrick Birkenfeld
Your Contact
+49 221 669662-03