Mad about PSA

The idea was for PSA to invite all of the Peugeot and Citroën dealers to a shared event for the first time, on the occasion of IAA Frankfurt. Following the daytime program with a focus on new sales strategies at darmstadtium, the evening event was held at IAA and dealers were given a joint “tour” of the trade fair booths of the PSA brands – with an emotional charge, information, entertainment, and an interactive experience with the brands and product innovations.