For the new and re-openings of Targobank branches in the new local environment, PP LIVE was asked to generate sympathy, interest and curiosity among the public. The focus was on creating floor traffic in the branches of potential new customers.
A customized concept was developed for each location, taking into account local conditions.
Stilt walkers, TB action vehicle, balloon decorations and the use of other tools in front of the branch ensured the necessary awareness. The distribution of giveaways such as goodie bags, flowers in connection with a raffle and the collection of direct prizes in the store generated the desired traffic.
Our planning tool, a component of our PP Sales Performance Matrix, enables optimal deployment and route planning. With the in-house programmed planning tool, parameters relevant to the deployment can be queried at any time, for example: