On behalf of the Color Line ship company and outdoor supplier Globetrotter, PP LIVE was called upon to develop an event concept that acquires new target groups for the two partners. The key approach of the concept was to interactively integrate the desired target group. In each of the ten cities up to 50 prequalified teams battled for a chance to compete in the final, which would be held in Norway. 20 finalists were able to experience thrilling competitions in one of Europe’s most beautiful and exciting landscapes. From river rafting and mountain bike tours not far from the impressive Kjosfossen waterfall to kayak trips across the Tunsbergdalsvat glacial lake and glacier climbing. The event was concluded with an exciting presentation ceremony and closing party on the high seas. All of the participants had plenty of time to celebrate during the nearly 20-hour trip from Oslo to Kiel on the M/S Color Fantasy cruise ship.