The show must go on

These days, looks and styles are established terms used by a young, influential target group such as the Maybelline target group. By developing and implementing a face show for the Mercedes-Benz Fashion Week in Berlin, the brand impressively showed its true colors on the occasion of its 100th anniversary: makeup trends and the creation of looks by the Head of Makeup Boris Entrup not only established Maybelline as a brand, but also further boosted its attractiveness through press and bloggers.

The show must go on

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