The aim of the two-phase promotion was to increase oral health with Colgate dental care products. Phase 1 with the motto, “Oral Health Month” – featuring dental students who have completed their clinical training, qualified consulting through the dentists, and sell-in at approximately 4,000 dentist offices throughout Germany.

Phase 2 with the motto, “3 out of 4 people have gum problems” – during the dm Health Weeks: acquiring new target groups and making them aware of Colgate products with an attention-grabbing themed promotion stand; here, too, with qualified consulting and sample packs provided by dental students.