On the occasion of the brand launch of Pieroth - The Wine Company PP CONSULTING conceived a year-round roadshow with 13 major events nationwide. Since Pieroth is about a diversified portfolio, PP recommended a differentiated, direct approach to different target groups. In this way, a younger audience could be reached with individually tailored products and brand messages without irritating the old customers of introduced product lines.
The positive atmosphere of the major events and the wine enjoyment in nice company is linked to the Pieroth wine brand as a holistic experience - an emotionalization of the product that would be difficult to achieve with conventional marketing measures.
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