Among connoisseurs, enthusiasts, and in particular professionals and specialists in the segment, whisky is no less a topic than wine, which is much more widespread. The perfect opportunity to establish Beam Suntory as THE whisky specialist among bartenders and specialist visitors, as well as showcase the whisky range in an eye-catching way – with a tailored booth concept at Bar Convent Berlin. Adaptable for other trade fairs and corporate segments.
With the aim of putting whisky expertise on a par with the premium image of the Beam Suntory product range, the booth was divided into three sections: the bar area for tasting the signature beverages and showcasing all of the products, an open communication space for displaying all of the source countries on three screens, and an interaction section that allows visitors to get to know the brands using an ice ball creator. The trade fair booth as a symbolic and visual framework of Beam Suntory’s whisky brands from all of the countries.