For a company like SCHAEFER KALK, you don’t have to look far for the obvious choice: the quarry. All you have to do is ensure that the team responsible for developing the ideas for the company’s unsurpassed 150th anniversary celebration comes up with the incredible concept in the first place. And following in-depth assessment of the unusual location, the quarry, which ideally also represents a direct link to the process of limestone extraction, simply expose the awe-inspired spectators to an unfamiliar form of “natural elements” in line with the motto “Feel the Elements.”
Through an elementary play of air, fire, water, and earth, dramatic video and music, and artistic live projections on the bare rock face using high-power projectors. Not only a topic of conversation for the impressed customers, business partners, and employees in the huge tent in the middle of the quarry, but also for residents of the entire region, who were able to attend their very own open house. A win–win situation. Also with two BEA Event Awards for PP LIVE, thank you very much!