Bartenders and specialist visitors from the international bar and beverage industry had the opportunity to experience the latest trends in bar culture at Bar Convent Berlin. Beam Suntory attractively showcased its premium brand world and whisky expertise at the ninth BCB trade fair. For the first time, PP Live developed the trade fair presentation for the company’s appearance at Europe’s largest specialist trade fair.
The PP Live event agency in Frankfurt developed a concept for the trade fair appearance that focused on Beam Suntory as the specialist in premium whisky. In an elegant environment measuring 55 m2, key players in the international bar scene were able to experience firsthand the whisky expertise of three continents and five countries.
A live presentation of the Beam Suntory products, beverage creations, and a spectacular ice ball show promoted emotional brand experiences and highlighted the product diversity.