The PP Live event agency in Frankfurt developed and implemented a national dealer event for the French car company PSA Peugeot Citroën. Around 450 dealers and employees of the Group brands Peugeot, Citroën, and DS were invited to take part in the first all-inclusive conference to be held by the Group as a whole. The event venue was darmstadtium in Darmstadt.
In line with the motivational motto, “Get started,” the primary aim was to consolidate brand loyalty among dealers. The communication comprised a selection of specialist presentations and a target group-specific brand experience to promote identity and motivation. The dealer event focused on the Group’s future organization structure and product innovations, presented by company representatives.
The emotional brand experience in the evening brought participants to the international IAA Commercial Vehicles exhibition. The highlight was a show presenting the three brand booths and a preview of the new vehicle models.
In addition to the concept and implementation of the dealer event, the PP Live agency was also responsible for developing the B2B event on the following day as well as guest management.