After the success of the 2017 kick-off, Fresenius Medical Care once again commissioned PP’s Frankfurt team to create and implement the company’s 2018 kick-off. The global leading provider of dialysis products welcomed around 320 guests to the event, which took place in Kassel.
The concept of this year’s event was clearly linked to last year’s event. While the event in 2017 focused on providing guidance on the company’s new internal direction and on interfacing communications between the Sales, Marketing, Technical Operations, Administration, and NephroCare divisions, the 2018 kick-off aimed to encourage team spirit and further strengthen cooperation within the new organizational structure.
The two-day event ran under the motto “Set the pace. Embody our values.” In keeping with this theme, the Fresenius Medical Choir sprang to life, coming together in six cross-division workshops to learn popular rock and pop anthems like Die Toten Hosen’s Tage wie diese or Queen's We Are the Champions under the guidance of professional choir directors.
As the finale to the “vocal” staff initiative, a 320-strong ensemble performed a stirring rendition of You Never Walk Alone.