“Change of perspective” and “customer experience” were the key words for the conceptional orientation of the conference and the communicative framework for the European Service Seminar 2018 hosted by Hyundai Motor Europe. Frankfurt-based agency PP developed and implemented a creative conference format with surprising “insights” for the Korean automotive group.
“Change of perspective” was the motto of the two-day event in Wiesbaden, where 70 managers from all over Europe, including After Sales directors from Korea, met to exchange their knowledge and experience concerning the topics of Customer Journey and Customer Experience.
Together with Hyundai Motor Europe, PP also developed an experience obstacle course with five workshops, each cultivating a different look at the conference topics. The European Service Seminar finished off with an impressive prize ceremony in the evening.