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Power, sportiness, dynamics - these are the attributes of this year's production of PEUGEOT at the 50th Essen Motor Show from 1 to 10 December. The agency PP LIVE conceived and implemented the exhibition of the French carmaker on Europe's biggest stage for sporty production vehicles, tuning, motorsports and classic cars.
Sportiness is a central pillar in the brand identity of PEUGEOT. Therefore, the French car manufacturer presented particularly dynamic models at this year's "Essen Motor Show". Thus, the highlight vehicles PEUGEOT 308 GTi and PEUGEOT 208 GTi effectively set the scene by being displayed with their counterparts from racing, the PEUGEOT 308 Racing Cup and 208 T16 R5. The theme of dynamics was represented by the sporty SUV version of the PEUGEOT 3008, the 3008 GT.
The back wall of the 300 sqm stand was formed by stacked shipping containers, in combination with large brand logos. The lower containers included a lounge, the back office, information desk and the sports shop "La Boutique". The container on the second level displayed the PEUGEOT 208 GTi in a rather eye-catching manner – completing the picture with the PEUGEOT 208 T16 R5 from the German Rally Championship placed below it.